NRC on Communication

Profile 2018 - 2020

Rationale

  • To provide Europe's decision-makers and citizens with the independent information they need to make informed choices about the environment
  • To raise awareness on the environment by communicating messages on the European environment in a transparent, understandable way to as broad an audience as possible
  • To increase the profile of the Agency and Eionet as being the key providers of timely, targeted, relevant and reliable information on Europe's environment

Expertise

    • EU policy on Communication
    • Environmental policies
    • EC and EEA activities on Communication
    • Communication processes and activities at member state level
    • Communication practice; knowledge of channels and tools, as well as audiences
    • Environmental and Communication Policy
    • Knowledge of the national network

      Policy processes to be supported

      • 7EAP

      Expected input and contributions from the NRC in 2018 - 2020

      • To support pan-European cooperation on environmental information and communication actively
      • To represent national interests on environmental information and communication within the European network
      • To exchange best communication practices with colleagues
      • To support developing of EEA strategies (corporate and communication) and operational system for communication
      • To support communication on pan-European information products developed at EEA, e.g. via:
        • providing feedback on reception of EEA products at national level from government, stakeholders, media etc. (SOER, …)
        • arranging national events around EEA products
        • adding a national angle to EEA material to maximise relevance for a local/regional audience
        • helping to disseminate EEA news via national web-site, national media, etc.
        • identifying and transmitting national needs (e.g. numbers and national language requirements) for EEA products (e.g. publications)
        • providing support to linguistic or translation issues (depending on division of tasks within country)
        • promoting EEA’s outreach competitions and activities
      • To support the national policy process by:
        • providing national decision-makers and citizens with the independent information they need to make informed choices about the environment
      • To raise awareness on the European environment by communicating EEA messages in a transparent, understandable way to as broad an audience as possible
      • To increase the Agency’s profile and its network as being the key providers of timely, targeted, relevant and reliable information on Europe's environment
      • To contribute to identifying challenges in communicating environmental issues in Europe and assessing the role of communications in the EU policy making and implementation.
      • To ensure that any country based links and general information on the EEA country pages are maintained

      Relevant organisations and networks

      • Green Spiders Network