NRC on Communication

Profile 2018 - 2020

Rationale

To provide Europe's decision-makers and citizens with the independent information they need to make informed choices about the environment
To raise awareness on the environment by communicating messages on the European environment in a transparent, understandable way to as broad an audience as possible
To increase the profile of the Agency and Eionet as being the key providers of timely, targeted, relevant and reliable information on Europe's environment

Expertise

EU policy on Communication
Environmental policies
EC and EEA activities on Communication
Communication processes and activities at member state level
Communication practice; knowledge of channels and tools, as well as audiences
Environmental and Communication Policy
Knowledge of the national network

Policy processes to be supported

7EAP

Expected input and contributions from the NRC in 2018 - 2020

To support pan-European cooperation on environmental information and communication actively
To represent national interests on environmental information and communication within the European network
To exchange best communication practices with colleagues
To support developing of EEA strategies (corporate and communication) and operational system for communication
To support communication on pan-European information products developed at EEA, e.g. via:
- providing feedback on reception of EEA products at national level from government, stakeholders, media etc. (SOER, …)
- arranging national events around EEA products
- adding a national angle to EEA material to maximise relevance for a local/regional audience
- helping to disseminate EEA news via national web-site, national media, etc.
- identifying and transmitting national needs (e.g. numbers and national language requirements) for EEA products (e.g. publications)
- providing support to linguistic or translation issues (depending on division of tasks within country)
- promoting EEA’s outreach competitions and activities
To support the national policy process by:
- providing national decision-makers and citizens with the independent information they need to make informed choices about the environment
To raise awareness on the European environment by communicating EEA messages in a transparent, understandable way to as broad an audience as possible
To increase the Agency’s profile and its network as being the key providers of timely, targeted, relevant and reliable information on Europe's environment
To contribute to identifying challenges in communicating environmental issues in Europe and assessing the role of communications in the EU policy making and implementation.
To ensure that any country based links and general information on the EEA country pages are maintained

Relevant organisations and networks

Green Spiders Network